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The domain had the following in the site, "To those of you who have just found us for the first time and our old friends who are wondering what the heck is going on." We observed that the web site stated " Please look around to see whats new with our elegantly functional ONNO paddles and peerless component outfitting upgrade products." It also stated " Hope there is something here that is of i. Nterest to you and maybe we will both be better off for it . Humblest thanks for stopping by now and maybe later. Aloha from all of us at ONNO. Our phone is 808. You may also email us ." The header had onno paddles as the highest ranking keyword. This keyword was followed by kayak paddles, carbon fiber, and sea kayak which isn't as urgent as onno paddles. The other words the site uses is fishing. lightest touring is also included and could not be seen by web engines.